The core competency of Private Offerings Marketing (POM) is acquiring new investors using a comprehensive array of marketing vehicles and techniques.   There are many services that have been developed to support the capital acquisition process ranging from document preparation to transaction platforms to onboard investors.  These products and services each provide important pieces to complete a capital raise.  Developing and executing a marketing plan that attracts, educates, nurtures, and converts strangers to investors is by far the most difficult part of the process.

POM designs for each client marketing programs that attract attention to the client’s “brand” by offering useful information.  After the prospective investor opts in to receive an array of content offerings the POM marketing automation system presents additional selections based on their responses and interests.  After  awareness and trust in the brand is established specific investment offers are presented.  Once the prospective investor reacts to a “Call to Action” the next phase of the conversion process starts.  The POM CRM combined with personal interaction goes through a series of steps that guides the prospect to an investment decision.