Not every company’s goal is to have their stock traded publicly.
There are many things to consider prior to selling securities to the public. Your company may have a superior product or service with a sterling reputation but that alone does not translate automatically to an attractive investment opportunity.
Investment marketing can be both simple and complex. Simple, find potential and present your opportunity. Complex, find potential investors. There are over 180 million people in the US alone that can potentially invest in a private offering (depending upon the type of registration).